Oscars: Jennifer Lawrence Most Tweeted-About Star During Ceremony
Sally Field, Kim Novak and "Jared Leto's mom" were the most searched terms on Bing throughout the evening, while the red carpet star who triggered the biggest spikes was not a nominee.
Jennifer Lawrence was the most tweeted-about star during the 86th Academy Awards, according to Twitter.
The American Hustle actress likely got an ignominious boost to her social media profile after she took a tumble -- for the second consecutive year -- while walking the red carpet. Wearing a strapless red peplum Dior Haute Couture dress, she was also considered among the best dressed of the night by THR and others.
Lawrence topped Brad Pitt, best director winner Alfonso Cuaron, best actor winner Matthew McConaughey, best actress Cate Blanchett and best actress nominee Sandra Bullock for most Twitter mentions Sunday night, despite going home empty handed after losing to 12 Years a Slave's Lupita Nyong'o in the best supporting actress category.
During the lengthy televised Oscars show, there were more than 14.7 million tweets worldwide containing terms related to the ceremony. Among movies, Gravity received the most mentions on Twitter during the ceremony, followed by best animated film Frozen, best picture 12 Years a Slave, Dallas Buyers Club and The Wolf of Wall Street.
This year's Oscars also generated the most re-tweeted post ever, as host Ellen Degeneres' selfie -- snapped in the crowd with Brad Pitt, Angelina Jolie, Bradley Cooper, Julia Roberts, Meryl Streep, Kevin Spacey, Jared Leto, Nyong'o and Lawrence -- was shared more than two million times, crushing previous record-holder President Barack Obama's tweet after he won the 2012 election (it drew about 780,000 retweets).
Over on Bing, the biggest search spikes were triggered by Sally Field and Kim Novak -- the latter of whom bizarrely presented an award with McConaughey.
Coming in third was Bill Murray's heartfelt shoutout to his late Ghostbusters castmate Harold Ramis, followed by the specific search term "Jared Leto's mom," thanks to Leto's best supporting actor acceptance speech, which eclipsed McConaughey’s on the search engine. Degeneres' star-studded "selfie" and the Wizard of Oz tribute -- specifically, Pink's performance and Whoopi Goldberg's red sparkly shoes -- also provided noteworthy search spikes throughout the evening.
But of all the musical moments throughout the telecast, Bette Midler’s In Memoriam performance of "Wind Beneath My Wings" was the most-searched performance of the night, capturing 73 percent of the searches in comparison to the stage spectacles of U2, Pharrell Williams, Idina Menzel and others.
On the red carpet, the most-searched star was Charlize Theron, outfitted in a black Dior gown.
And of the 11.3 million people who typed 25.4 million Facebook interactions with the ceremony, the top moment of the Oscars on that social platform was 12 Years a Slave's best picture win, followed by Dallas Buyers Club winners Leto and McConaughey and Midler's performance.
Also among Facebook's most popular ceremony bits was Degeneres' generous pizza distribution. After joking that the Oscars were like The Hunger Games in her opening monologue and asking who would go in with her on a pizza delivery, DeGeneres distributed slices to the stars, with Chiwetel Ejiofor, Roberts, Streep, Harrison Ford, Lawrence and more helping themselves, as Pitt and Spacey volunteered to help serve. Though Leonardo DiCaprio turned it down, DeGeneres made it a point to serve one star in particular: "Kerry Washington is pregnant. She needs some."