Oz, India aim for stronger ties

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NEW DELHI -- The Australian film community will be looking to strengthen its ties with the film business here over the next two days as 11 companies and institutes from Down Under have made the trip to participate in the FICCI-FRAMES conference that opened Monday in Mumbai.

Now in its eighth year, the FICCI-FRAMES entertainment industry conference is organized by industry body the Federation of Chambers of Commerce and Industry.

"We are looking forward to strengthening Indo-Australian ties in the film and TV business," said Rohit Manchanda, Film and TV India manager for the Australian Trade Commission (Austrade). "Though Australian delegates have visited FRAMES in the past, this is the first time Austrade has organized such a mission for the entertainment business to promote networking and expand opportunities between the two industries."

"The Australian film production and postproduction industry is undergoing significant changes driven by technology," Austrade consul general and trade commissioner Peter Forby said in a statement. "In the last decade, the size of the Australian film industry has tripled. Australia has demonstrated an ability to absorb new ideas and use them cleverly in the filmmaking process, inspiring filmmakers across the globe to make use of their well-established creative and technical skills."

Australia has served as an attractive location for such major Indian film projects as 2004's "Salaam Namaste" (Greetings) and 2000's "Dil Chahta Hai" (Desires of the Heart).

Among the Australian companies participating at FRAMES are television commercials and short-film producer Flying Fish Corp., headed by Paul S. Friedmann; postproduction outfit Nothin But Shorts; gaming company DVD Trivia Games Pty. Ltd., headed by Tom Parkinson; investment specialist Cineplex Pty. Ltd.; Victoria University; Sydney College of the Arts; RMIT University, and University of Technology, Sydney.

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