Pacific Palisades Crowd Cheers and Jeers Building Plans from Grove Developer

Rick Caruso
Rick Caruso
 Alexandra Wyman/Invision for Caruso Affiliated/AP Images

This story first appeared in the March 21-28 issue of The Hollywood Reporter magazine.

A standing-room-only audience arrived at Pali High in industry-saturated Pacific Palisades on March 6 to hear The Grove developer Rick Caruso talk about his plans for a collection of commercial buildings he's buying up on Swarthmore Avenue. Caruso, known for his nostalgic Main Street urbanism, invited the audience to weigh in on various retail looks, prompted by photos of U.S. streets that Caruso himself has collected over the years.

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"If people liked the look of a certain street, they applauded. If they didn't, they booed," says Palisades resident and real estate agent Cindy Ambuehl.

Survey says? The audience of more than 500 soundly rejected the New York streetfront style, while biggest cheers went to clean and quaint Hamptons-inspired streetscapes.

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