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Pamela Anderson auctions car for PETA

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Pamela Anderson has auctioned her sporty 2000 Dodge Viper for $65,000 as a donation to animal-rights activists to run an anti-snake slaughter campaign.

Michael McGraw, a spokesman for People for the Ethical Treatment of Animals, said the group will use the cash to raise awareness about the cruel methods used to skin animals such as snakes and crocodiles, particularly in India.

According to PETA, these animals, whose exotic skins are popularly used in handbags and shoes, are often skinned alive, and suffer for hours or even days before dying.