Paradigm Opens Music-Focused Toronto Office

Ryan Bolton
Rob Zifarelli

The Canadian outpost will be led by Rob Zifarelli, who’s moving from UTA’s now-shuttered office in the same city.

Paradigm is expanding into Canada with a new office in Toronto, The Hollywood Reporter has learned.

The music-focused outpost will be led by Rob Zifarelli, part of the nine-agent team in UTA’s Toronto office, whose closure was announced on Aug. 1. Joining him are two other Canada-based agents displaced by the UTA closure, Adam Countryman and Andre Guerette. The trio were originally with The Agency Group, which was acquired by UTA in 2015.

“We’re honored to launch Paradigm’s first Canadian office,” said Zifarelli in a statement, “and excited to be a part of this great agent team we’ve long admired.”

Zifarelli was named Agent of the Year during Canadian Music Week’s inaugural Live Music Industry Awards in May 2016. The 20-year veteran’s roster includes City and Colour, Feist, Phantogram, Vance Joy, Broken Social Scene and Dashboard Confessional.

Countryman’s decade in concerts includes working with artists such as Arkells, A Tribe Called Red, Hey Rosetta!, Half Moon Run and Andy Shauf, while Guerette has been known as one of French Canada’s top music reps for more than 10 years. His lineup of Quebec stars includes Martha Wainwright, Patrick Watson, Matt Holubowski, Alex Nevsky, Bobby Bazini, Christine and the Queens, The Barr Brothers and Marie-Pierre Arthur.

“Canada is an important source of creative talent for our agency,” Paradigm music executive Tom Windish said in a statement. “Rob, Andre and Adam are highly respected as seasoned and cutting-edge agents. We’re excited to have their expertise on our side as we continue to strengthen our worldwide network of agents and offerings to our clients.”

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