Paradigm taps Turell as exec vp

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Brad Turell has been named executive vp corporate communications at Paradigm.

He will be responsible for the agency's advertising, publicity and promotional efforts across all divisions. Turell will be based out of the agency's Beverly Hills headquarters and report to Paradigm chairman and CEO Sam Gores.

Turell was the top corporate communications and publicity executive during the launch of WB Network and the Fox Broadcasting Co. At those networks, he was responsible for helping create, shape and popularize the two brands. Throughout his PR career, he has worked closely with such executives as Jamie Kellner, Barry Diller, Peter Chernin, Garth Ancier and Bruce Rosenblum.

"Brad has an impressive track record and a great deal of experience working closely with the top CEOs in our industry to help formulate and implement strategies that have helped their companies establish clear and marketable brands that redefined the way we look at those businesses," Gores said.

In January 2006, Turell oversaw the announcement of the formation of the CW, where he worked closely with his CBS counterparts. From 1995-2000 and 2004-06, he worked at the WB as executive vp network communications. Between his two WB stints, he was executive vp corporate communications at Turner Broadcasting Systems.

Before the WB, Turell spent seven years at Fox as senior vp publicity and corporate creative services.
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