Paramedia bringing 'Host!' to U.S.
EmptyCANNES -- Jim Paratore's ParaMedia has picked up U.S. format rights to hit German game show "Beat Your Host!" from ProSiebenSat.1 sales arm SevenOne International.
ParaMedia will produce a U.S. version of the show together with Warner Horizon Television, Warner Bros. Television Group's primetime reality programming arm.
The deal, announced Wednesday at MIPTV, follows ABC's recent pickup of Germany's No. 1 entertainment format, "Wanna Bet?"
"Beat Your Host" features a contestant going up against a VIP host in a series of competitions ranging from pole vaulting and ping pong to who can best spread soft cheese on a sandwich. If the contestant wins, they take home a cash prize. If they lose, the money goes into a pot for the next show's contestant.
"Beat Your Host," produced by Raab TV and Brainpool in Germany, had the most successful debut for an entertainment format in the last three years in the territory, grabbing an audience share of up to 30% in the key 14-49 demographic for commercial channel ProSieben.
"The success of 'Beat your Host!' in Germany proves that the format works. We're excited to be in business with SevenOne International and look forward to working with them to create another success in the U.S.," Paratore said.
Last month, SevenOne International sold U.K., Swedish and Finnish remake rights to "Beat Your Host!" to the Zodiak Television Group (HR 3/30).
The deal between ParaMedia and SevenOne was brokered by ICM.