Paramount Enlists Studio Vet Chris Petrikin as P.R. Chief

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Petrikin formerly worked under new Paramount chair Jim Gianopulos at 20th Century Fox.

Veteran Hollywood communications strategist Chris Petrikin has been named executive vp global communications and corporate branding at Paramount Pictures, reuniting him with new Paramount studio chief Jim Gianopulos.

In this newly created role, Petrikin will work closely with Gianopulos and Paramount’s film and television leadership. Petrikin, who reports directly to Gianopulos, begins the job Monday.

“Chris is a deft strategist and consummate professional with vast insight into the entertainment and media industries. I had the pleasure of working with Chris for many years and he is a valued and trusted advisor, with the strategic vision to further Paramount’s future. I look forward to working with him to shape the company’s narrative and lead our global communications effort," Gianopulos said in a statement.

Katie Martin Kelley, executive vp domestic publicity, will continue to oversee all aspects of film publicity.

Gianopulos and Petrikin worked for years together at 20th Century Fox, where Gianopulos did a long stint as chairman-CEO before departing in September 2016. He was succeeded by Stacey Snider.

Petrikin stepped down as chief communications officer at Fox several months later.

Gianopulos was named chairman-CEO of Paramount in March, tasked by parent company Viacom with righting the struggling studio. He officially assumed the new post on April 3.

Petrikin joined Fox in February 2007 from the William Morris Agency to oversee corporate communications, media relations, trade advertising, awards campaigns, special events and charitable activities for the studio’s worldwide operations.

He joined William Morris in 2002 after working as a reporter and editor for several publications, including Variety, Daily Variety, Inside.com and Inside magazine, and has also contributed to such outlets as GQ, Esquire, Los Angeles Times, Premiere and Salon.com.

 

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