Paramount, Orange Sky in digital cinema deal
To supply digital features to theaters in Hong Kong, TaiwanLONDON -- Paramount Pictures International, the studio's overseas releasing arm, has struck a digital cinema deployment deal with Hong Kong stock exchange-listed Asian giant Orange Sky Golden Harvest Entertainment.
The deal will see Paramount supply digital feature films for the movies it produces and/or distributes directly to DCI-compliant digital projection systems installed by OSGH's theaters in Hong Kong and Taiwan (under Vie Show Cinemas).
Paramount will make financial contributions towards the Group's recoupment of the equipment costs involved. No further financial details have been revealed.
OSGH exec director and COO Fiona Chow said: "Digitalization has been a very important part of our overall strategy in the region to bring an enhanced theatrical experience to our audience in Asia. We are delighted to have Paramount as a valuable partner for our digital rollout and look forward to working closely with the Paramount team in the region."
Paramount exec vp, international distribution and operations Roger Pollock said: "These deals are yet another sign of the successful conversion to digital cinema in the region and we look forward to the positive impact they will have on the movie-going experience."