Paramount ramps up German interests

Studio releasing arm hires ex-Sony exec for job

LONDON -- Paramount Pictures International trumpeted its intentions to continue to ramp up its overseas activities by poaching a Sony Pictures marketing chief to head up its startup German operations.

PPI said Thursday it has hired Sven Sturm as General Manager of Paramount Pictures Germany to oversee the Hollywood major's continuing rollout across Europe and beyond.

Sturm joins from Sony Pictures Releasing (Germany), where he heads up the marketing division.

He will report to PPI president Andrew Cripps and will take up his duties in September this year from plush new offices in Munich.

Cripps told THR the appointment is part of the studio's "ongoing strategy to become involved in local markets."

Said Cripps: "Paramount believes strongly in the German marketplace and we feel it holds a lot of potential for growth for both local and foreign films and we look to participate in both under Sven's leadership and guidance."

Until the turn of the year, PPI will continue to be distributed by Universal Pictures Germany. In January 2009, PPI Germany is likely to rollout out "Revolutionary Road" as its debut release from the startup German outpost.

The German launch follows hot-on-the-heels of PPI's move in May to establish a Spanish operation (HR 5/16).
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