Paramount taps 'Magique!' for French prod'n

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PARIS -- Paramount has picked the first title to be produced under its Paramount Pictures France label, musical comedy "Magique!"

Directed by Philippe Muyl and starring Marie Gillain, Antoine Dulery and singer Cali, the film will be the first of the 3-5 projects Paramount is planning to produce each year in Gaul.

The €6.8 million ($9.6 million) film is being co-produced by Pan-Europeenne and Canada's Remstar, with Gallic pay TV network TPS Star contributing. Paramount has theatrical and DVD distribution rights in France, while Wild Bunch will handle international sales including the U.S.

Paramount is hoping to establish relationships with local producers with investments in co-productions ranging from €500,000-€10 million ($700,000-$14 million).

"This will allow Paramount to create preferential ties with the French production community," said Paramount France's director of acquisitions and co-productions Karen Adler. "I hope we're successful because that will allow the studio to do the same thing in other territories."

Set for a release during the last third of 2008, the movie, set in the circus world, will feature songs written by Philippe Muyl and composed by Cali.

"It's a good start as we try and reach a wider audience. It's a musical comedy, so it's more open to family," Adler said.

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