Participant PanAmerica Teaming with Gael Garcia Bernal on 'El Ardor'

1:22 PM PST 04/29/2013 by Pamela McClintock
ANNE-CHRISTINE POUJOULAT/AFP/GettyImages
Gael Garcia Bernal

The modern-day Western, starring Garcia Bernal opposite Alice Braga, has begun shooting in Argentina.

Participant Media is reteaming with No star Gael Garcia Bernal on El Ardor, the first film from their joint Participant PanAmerica initiative.

Billed as a modern-day Western, the action-adventure stars Garcia Bernal opposite Alice Braga. Writer-director Pablo Fendrik (Blood Appears, The Mugger) is shooting the film in Argentina.

STORY: AFM 2012: Gael Garcia Bernal, Alice Braga Board 'The Ardor'

The feature is described as a tale of survival and revenge set in in the Amazon jungle. Garcia Bernal plays a mysterious man who emerges from the Argentinean rainforest to rescue the kidnapped daughter (Braga) of a poor farmer after mercenaries murder her father and take over his property.

“After our terrific experience on No, we’re excited to be reuniting with Gael and [his] Canana for our first Participant PanAmerica film and to be expanding our footprint into this important segment of the global marketplace," Participant CEO Jim Berk said.

Ardor is being financed through Participant PanAmerica, with Argentina's Magma Cine, Brazil's Bananeira Filmes and France's Manny Films co-producing. BAC Films is handling international sales, excluding North America and Latin American, and will shop the project to foreign buyers at the upcoming Cannes Film Market (sales commenced at AFM in the fall).

Juan Pablo Gugliotta and Nathalia Videla Pena and Garcia Bernal serve as the film’s producers. Participant’s Jeff Skoll and Jonathan King are executive producing alongside Canana's Pablo Cruz and Telefe's Axel Kuschevatzky.

Launched earlier this year, Participant PanAmerica is an initiative to develop and finance 10 to 12 films over five years with Mexico’s Canana, Chile’s Fabula and Colombia’s Dynamo.

 

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