Paula Deen Fires Social Media Manager Behind "Brownface" Tweet
Earlier Tuesday, a photo of Deen and her son Bobby dressed up like 'I Love Lucy's' Lucy and Ricky Ricardo was posted to her Twitter account.
Paula Deen didn't post the 2011 Halloween-costume photo on her Twitter account showing her son Bobby in dark makeup as I Love Lucy character Ricky Ricardo, and the social media manager responsible for doing so was fired, said Deen's spokesman.
The photo from a holiday episode of one of the celebrity cook's former Food Network shows, posted with a tweet mimicking Desi Arnaz's accented English on the show, was removed quickly Tuesday from Twitter after it drew a flurry of comments about Bobby Deen's dark-skinned depiction of the character played by Arnaz, Lucille Ball's TV and real-life husband.
The late Arnaz was a Cuban-born Hispanic.
"Paula immediately had this picture taken down as soon as she saw the post and apologizes to all who were offended," according to a statement from spokesman Jaret Keller. He declined to identify the fired social media manager.
Deen's 2013 acknowledgment that she'd used the N-word in the past ended her relationship with the Food Network and toppled her cooking empire.
Posted responses to the Twitter photo included several that decried Bobby Deen's makeup as akin to the demeaning "blackface" depictions of African-Americans.
The photo, which included matriarch Deen, 68, mugging as the redheaded Ball, was from an episode of Paula's Best Dishes, one of the numerous Food Network shows that had starred the Southern cook.
Deen's admission of using a racial epithet came during a legal dispute with an ex-employee, who accused her of racial discrimination and sexual harassment. Deen later said she'd learned "the power of words, how they have the ability to hurt, and once you say certain words, you can't un-ring it, not even 30 years later."
She has been in business- and image-rebuilding mode since receiving a private investment in 2014 of between $75 million and $100 million. She launched a website, The Paula Deen Network, and opened a restaurant that seats nearly 300 diners in Pigeon Forge, Tenn.