Pret-a-Reporter

Paula Deen Launches Colorful, Billowy Clothing Line

Courtesy of Evine Live
Paula Deen

All the jackets, wide-leg pants and caftans you could ever want, for less than $100.

Paula Deen may not be known in most circles as a fashion icon, but that’s not stopping the celebrity chef from launching her very first apparel collection, dubbed Paula Deen’s Closet. Though likely not Vogue-bound, the line promises to bring the TV personality’s distinct brand of Southern style to fans via digital commerce company Evine Live, which also sells her home and kitchen collections.

One selling point of the clothing is that every piece is being sold for less than $100, which will allow followers to stock up with little guilt. The cookbook author is apparently quite the clotheshorse, with a personal wardrobe so large she had to install a moving drycleaning rack in her closet, according to a release. As she told People, Deen wanted to make clothes for "apples" and "pears" — as opposed to "banana" shapes — that "cover my front privates."

With this line, Deen is giving fans not only a peek inside her closet but a chance to add a dash of Paula to their style. In a release, the chef said, "If there’s one thing I love more than cooking, it’s clothing. … People always seem to be asking, 'Paula, where did you get that outfit?'" The just-launched collection features brightly colored separates, including billowy tops, cardigans and wide-leg pants, and flowy printed caftans. Where is Tim Gunn when you need him? Question: Would you wear clothes with a Paula Deen label? 

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