'Pawn Stars' Production Company Hires Adam Sher as Chief Creative Officer

Amanda Friedman
Adam Sher

The former Ryan Seacrest Prods. CEO will be tasked with not only growing Leftfield's cable business but also broadening the company's footprint in broadcast, scripted and digital from Los Angeles.

Adam Sher has found a new TV home.

More than a year after exiting Ryan Seacrest Productions as CEO, Sher has joined Leftfield Entertainment, the production company behind reality hit Pawn Stars. He'll serve in the newly created position of chief creative officer, where he'll operate across the Leftfield group, which includes flagship Leftfield Pictures (Pawn Stars), Sirens Media (Real Housewives of New Jersey), Loud TV (Tiny House Nation) and Outpost Entertainment (PBS’ Icons). 

Sher will stay put in the company's Los Angeles offices, which he's expected to expand. If all goes as planned, he'll not only grow Leftfield's cable business but also broaden the company's footprint in broadcast, scripted and digital. In the year or so since his RSP departure, there had been speculation that the former William Morris agent, whose client base included Seacrest, Cat Deeley and the Magical Elves during his 16-year tenure at the firm, would return to the agency business.

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"In the increasingly competitive entertainment marketplace, Leftfield is proud to remain in growth mode. As we expand our reach into new arenas of programming and distribution, it becomes more and more vital to partner with seasoned players with strong opinions, a courageous approach to creative and the ability to execute across multiple areas of expertise — the recipe for the kind of breakthrough ideas we believe can define a genre, create a franchise or even spawn a movement," said Leftfield CEO Brent Montgomery in a statement announcing the news ahead of the industry's Realscreen confab in D.C. "In Adam Sher, we’re fortunate to have found the combination of all of these qualities, including a rich background and point of view that is a great complement to the Leftfield vision.”

Added Sher: “It’s a near-Herculean feat to have created a company like Leftfield Entertainment from the ground up; Brent’s incredible business continues to thrive and deliver for buyers and viewers, year after year. At a time when some might think he could rest on those laurels, Brent is still pushing to build and create. I’m truly honored to be working with such a passionate entrepreneur, and the team of Leftfield companies that shares his philosophy. I’m excited for the big swings we will take as we push further into new areas, including scripted programming and broadcast, and expand our ability to service the industry from Los Angeles.”

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The TV vet joins Leftfield, which was acquired by ITV for $360 million in mid-2014, at a particularly fascinating time for the genre at large. Though Leftfield is coming off its most prolific year ever, with nearly 300 hours of programming produced, the unscripted industry has struggled to produce breakout hits. Duck Dynasty, which launched in 2012, is arguably the last true juggernaut in the ever-crowded cable arena, and broadcast is no less challenging.

Fortunately for Leftfield, Sher is no stranger to the genre's ups and downs. At RSP, Sher was responsible for overseeing the company's growth across television, film and digital entertainment as well as managing all other aspects of Seacrest’s business ventures, which included multi-million dollar deals with Clear Channel, NBCUniversal and American Idol. Sher also served as an executive producer on a slate of series including ABC's Emmy-winning Jamie Oliver's Food Revolution, Bravo's Shahs of Sunset, E!'s Married to Jonas and ABC's short-lived scripted entry Mixology. More recently, he set up scripted biblical drama Promised Land at Amazon Studios.

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