PBS Adds Half-Hour 'Sesame Street' Program

9:47 AM PST 06/18/2014 by Philiana Ng
Richard Termine/Sesame Street
"Sesame Street"

The shortened version of the hourlong morning series will begin airing Sept. 1.

PBS is adding a Sesame Street program.

The new half-hour program will premiere on television and digital platforms on Monday afternoon, Sept. 1.

The half-hour is a shortened version of the one-hour program, which runs in the mornings, and will include "Street Story," "Word on the Street," celebrity vocabulary, songs, spoofs, dance breaks and recurring segments such as "Cookie's Crumby Pictures" and "Super Grover 2.0."

"With this new half-hour program, we are excited to build on Sesame Street’s 45-year legacy on PBS with a format that will make the series more accessible on mobile devices, where PBS Kids' reach is growing exponentially," said Lesli Rotenberg, general manager of children's programming at PBS. "In just the past year, the number of users streaming video on the incredibly popular PBS Kids video app increased 34 percent. The new half-hour format will give PBS Kids the opportunity to offer Sesame Street to even more families, making it easy for parents to help their kids build essential school readiness skills with one of their favorite shows."

PBS Kids reaches nearly 99 percent of U.S. homes and draws more kids aged 2-8 and moms with kids under 12 than any other kids' network.

PBS is also making the half-hour series available for download for free on the PBS Kids website at pbskids.org/video, on the PBS Kids video app and on its Roku channel.

Email: Philiana.Ng@THR.com
Twitter: @insidethetube

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