PBS names Seiken to interactive post

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PBS has named Internet veteran Jason Seiken senior vp of its interactive division, the public broadcaster said Tuesday.

In his new position, Seiken will oversee PBS' new-media content and services on sites such as PBS.org, PBSKids.org, PBSKidsGo.org and PBSParents.org along with the expected launch of another kids-related Web site and a public-affairs site. He also will lead emerging broadband and mobile-platform endeavors.

"We were interested in someone who could bring not only knowledge and experience of digital media and new ideas but the ability to function in a multiplatform environment," said chief content officer John Boland, to whom Seiken will report. "Jason brings to this position an exceptional track record of digital strategy, design and content development."

Previously, Seiken was vp content and programming at AOL Europe, where he led content development for AOL businesses in the U.K., France and Germany. Before that, Seiken ran AOL's channel programming group. Before his work at AOL, he was the founding executive editor of WashingtonPost.com.

Earlier in his career, Seiken was an award-winning reporter, editor and columnist at newspapers in New York and Massachusetts.
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