Peabody Awards Return to TV With Three-Year Pivot Deal
The upstart millennial-focused cable network will air the annual media kudos through 2016.
The Peabody Awards are heading back to TV. The University of Georgia’s annual prize has locked a multiyear deal with Participant Media’s Pivot to broadcast the awards through 2016.
It marks the first time in over a decade that the annual luncheon feting journalism and media will have a TV home. Pivot will also air content tied to the winners, from the April 2 announcement through the May 19 event.
“The Peabody Awards is one of the most important and prestigious honors in media,” said network president Evan Shapiro. “It’s our mission at Participant Media and now with Pivot to elevate the impact of stories that matter. We are honored to bring this show to television so that a larger audience can celebrate the extraordinary work of these enlightened storytellers.”
The Peabodys, which were first given out in 1941, are the oldest electronic media awards. Last year’s honorees included such TV series as Louie, Southland, Girls and Doctor Who.
“Pivot was a natural choice for us,” said Jeffrey P. Jones, who last June became the awards program’s fifth director. “For 73 years, we have honored ‘storytelling that matters,’ and Pivot’s emphasis on entertainment that inspires action and change makes them the perfect home. Together we hope to bring greater attention not only to those in electronic media who are producing quality work, but also to the importance of the stories they are telling.”