People launches delayed iPad app

11:41 AM PST 08/19/2010 by Staff report, AP

Time Inc. negotiates with photo agencies over extra fees

People magazine launched its delayed iPad app at midnight Thursday, less than 24 hours before a meeting with photo agencies demanding extra fees for paparazzi photos on the new platform.

A spokeswoman for People explained via email Thursday that People currently has rights to use the paparazzi photos under current contracts, which the agencies will likely take issue with in their meeting today.

The spokeswoman denied that agency negotiations were the cause of the delay for the app, pointing the finger at last-minute development tweaks.

She also gave no indication on Tuesday that the launch of the app was just days away.

The app is a virtual replication of the print publication, with bonus photos and videos, including segments featuring celebrities like Tori Spelling and Leelee Sobieski interacting with their families. Single-copy purchases are available, or current subscribers to the print edition can get the issues on the app for free.

People's parent company, Time Inc., has been aggressive about deploying its brands on iPad, including Fortune and Sports Illustrated.
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