Former Pepsi Exec Bozoma Saint John Named Beats Music Global Marketing Head
Her celebrity endorsers at the soft drink giant included Beyonce, Kanye, Nicki Minaj, Eminem, Katy Perry and Michael Jackson.
Bozoma "Boz" Saint John is joining Beats Music as senior vp and head of global marketing, taking the lead on all initiatives, from brand and performance marketing to collaborations with AT&T, Target and Beats Electronics, reporting to CEO Ian Rogers.
"Boz’s passion for music and experience working directly with artists on behalf of a powerful international brand makes her a perfect fit for Beats Music,” Rogers said. “We’re fortunate to have her on our team."
Saint John previously served as the head of the music and entertainment marketing group at Pepsi-Cola North America, where she was responsible for leading breakthrough integrated and sustained consumer engagement plans for brands across the company’s beverage portfolio. Saint John has spearheaded multiple 360-degree integrated branding programs that engaged tastemaker consumers through music, film, TV, print, online, grassroots, events and retail vehicles.
During her tenure there, she also activated celebrity endorsements with Beyonce, Kanye West, Nicki Minaj, Eminem, Katy Perry and her idol, Michael Jackson, as well as managed brand integrations with the Super Bowl, Grammy Awards, MTV VMAs and CMA Awards. Her prior experience includes vp marketing for fashion brand Ashley Stewart and traditional advertising agency management at Arnold Worldwide and Spike Lee's SpikeDDB.
"When I was in the 10th grade I decided to run for a position on the student council with the campaign slogan 'Nuthin but a Boz thang' so you might say joining Beats Music is like coming full circle," said Saint John. "I've been working my whole career to get here! I'm thrilled, and ready to win."
Saint John has been named to Billboard’s Top Women in Music, and Top Executives 40 Under 40, Fast Company’s 100 Most Creative People, Ebony Magazine’s 100 Top Executives, and was featured on the cover of AdWeek. She also contributes her expertise to various public interest groups, including serving on the Leadership Council for the United Nations' partnership with the PVBLIC Foundation and as a mentor for the Levo League.
A graduate of Wesleyan University with a B.A. in English and African-American Studies, Saint John is a native of Ghana (West Africa), raised in Colorado.