Perry shingle eyes chorus of other voices

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Tyler Perry is ready to share the love.

The multimedia mogul is launching 34th Street Films, a production arm of his Atlanta-based Tyler Perry Studios that will focus on recruiting outside filmmakers to work under and expand the Perry brand.

Former Jinks/Cohen executive vp Matt Moore will run the division as executive vp production and development. Perry's new venture also will include former State Street Pictures vp Poppy Hanks, who will join as vp production, and former New Line executive Amber Rasberry, who will be a creative executive. Moore and his team will work out of offices in Los Angeles.

In July, Perry signed a new three-year, first-look pact with Lionsgate Films, the studio that has released every Perry film, including his 2005 breakthrough debut, "Diary of a Mad Black Woman." The deal requires Perry to deliver at least — and everyone involved stressed the "at least" — three films over the life of the contract.

But the explicit nature of the arrangement is to encourage Perry to broaden his audience by shepherding the work of other filmmakers who embrace a wider range of storytelling and casting choices. Lionsgate will retain a first-look position with 34th Street Films.

Perry is repped by WMA and attorney Matt Johnson of Ziffren, Brittenham. He most recently wrote, directed and co-starred in "The Family That Preys." (partialdiff)
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