For PETA ad, it's a squash

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Animal-rights group People for the Ethical Treatment of Animals claims that NBC is refusing to air its provocative Super Bowl spot.

PETA's "Veggie Love" ad features lingerie models frolicking amid broccoli and pumpkins with a tagline reading, "Studies Show Vegetarians Have Better Sex."

PETA said NBC vp advertising standards Victoria Morgan rejected the spot because it "depicts a level of sexuality exceeding our standards."

That means NBC is refusing to air a spot promoting a healthy diet, even as Budweiser will be the top Super Bowl advertiser for a ninth year running.

For PETA, though, being banned arguably brings publicity as effective as the attention the group would garner if NBC aired the ad — and it's a lot cheaper, too.

Sources said NBC suspects the spot deliberately was created to be rejected by the network. "They knew this would never fly," one insider said.
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