PETA Tells Justin Bieber to Say "Sorry" After Latest Big-Cat Photo

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The organization called the singer's recent lion-cub pictures "cruelty, not conservation."

Justin Bieber again has been criticized by PETA, after the singer was photographed cuddling with a lion cub.

Bieber was snapped playing with Alex the lion before his homecoming Toronto concert Wednesday night.

The white lion cub's owner, Alex Haditaghi, shared the moment in a pair of Instagram posts. He captioned one: "After being fed by Justin Bieber, Alex is one of JB's biggest fans! Justin really cares about the conservation of these beautiful animals! He is truly a class act and awesome guy!"

However, PETA didn't see the lighter side of it. "This is cruelty, not conservation, and it's time for @justinbieber to say 'Sorry' for endorsing the sleazy exotic-animals trade," tweeted the organization.

Just days earlier, the Canadian pop star came under fire from PETA for posing with a chained Bengal tiger, which the animal-welfare group claimed was an abused animal on loan from a local zoo. Bieber has run into trouble in the past with exotic pets, including his pet monkey, Mally, which was seized briefly by German customs authorities when the singer failed to produce the required papers while on tour.

Bieber clearly has a thing for big cats. He recently shared an image of his new bling: a diamond-studded Cartier necklace shaped like a jaguar's head.

This article originally appeared on Billboard.com.

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