Pharrell Williams may have walked away with three Grammy Awards on Sunday (producer of the year, record of the year and best pop duo/group performance with Daft Punk for "Get Lucky"), but the real winner of the night was his brown Vivienne Westwood hat (or as some have referred to it: a Bullwinkle Mountie hat and the Sorting Hat from Hogwarts).
The hat became one of the most talked-about trends of the night, earning its own Twitter account (@Pharrellhat) with more than 16,000 followers, which surprised the music mastermind.
"And now Instagram, too," he marveled, talking to THR after Sunday's show. "It's a Vivienne Westwood Buffalo hat from when she was with Malcolm McLaren," said Williams. "It's not vintage -- I would've been really stylin' if I had one from the '80s."
One of the funniest tweets directed at the famous hat came from Arby's Twitter account, in which the tweet read: "Hey @Pharrell, can we have our hat back? #GRAMMYs"
Taking part in the fun, Williams responded early this morning with: "Y'all tryna start a roast beef?"
The producer also contributed to his famous hat movement with a meme, featuring himself as Toy Story's Woody and Buzz Lightyear, and one of his favorite illustrations by an artist named Mina Kwon.
For fans who want to rock the hat, it's available for £95 at Vivienne Westwood's Worlds End boutique, 430 Kings Road London, UK.