Pret-a-Reporter

Inside Pharrell's Bright "Pink Beach" World

Kevin Mazur/Getty Images for 42West
Pharrell Williams

From floating white clouds to the pink sand, the multihyphenate celebrated his latest collab with Adidas with a dreamy, rosy-hued launch party in L.A.

Pharrell took his "Pink Beach" concept to another level on Friday night. In celebration of his recent collaboration of the same name with Adidas Originals, the studio at West Hollywood's The Lot was transformed into a dreamy, all-bright pink space that featured floating white clouds, pink sand, and an Instagram-friendly set-up of palm trees, wooden beach chairs and the Adidas logo made of surfboards as a backdrop.

Guests were treated to a display of photographs by Viviane Sassen, who captured the collection's island culture-inspired campaign, as well as vintage pieces from Pharrell's personal archive, which served as inspiration for the "Pink Beach" collab. The collection's first range of vibrant, graphic pieces dropped May 5, followed by a second offering that expanded with items for men, women and kids on May 12. Priced between $28 to $320, the apparel and footwear collection is available at Adidas stores, online and select global retailers.

As the man of the hour, Pharrell was surrounded by guests, including Big Sean and A$AP Rocky, who arrived later in the evening for the rosy-hued bash. Though, it's worth arguing that Dope actor Shameik Moore, who was clad in head-to-toe Adidas, stole the spotlight at one point during the night as he hit the dance floor, showing off his best moves to DJ Stretch Armstrong's playlist that included Pitbull's "Culo" and M.I.A.'s "10 Dollar."

DJ Khaled, JoJo, Jhene Aiko, Samantha Ronson, Tyler the Creator, Pitch Perfect actor Utkarsh Ambudkar and Greek alum Arielle Vandenberg were among the boldfacers to also fete the multihyphenate's creative vision. As Adidas Originals' newly-launched Snapchat explained in a series of snaps, "Pink Beach is a destination... A place within everyone that is tranquil... A state of nothingness... Pink Beach is a metaphor for that special place."

Check out the Pink Beach scene below.


THINK PINK: The rosy oceanside scene at Pharrell's Pink Beach launch party with Adidas. (Photo: Kevin Mazur/Getty Images for 42West)


PINK BEACH: Pieces from the limited-edition collection on display. (Photo: Kevin Mazur/Getty Images for 42West)


PINK BEACH: The kicks from the limited-edition collection on display. (Photo: Kevin Mazur/Getty Images for 42West)


BUST A MOVE: 
Dope actor Shameik Moore on the dance floor. (Photo: Kevin Mazur/Getty Images for 42West)


HATS OFF: Big Sean and Pharrell at the Pink Beach launch party with Adidas.
(Photo: Kevin Mazur/Getty Images for 42West)

KEYS TO SUCCESS: Are DJ Khaled and Big Sean taking a selfie or dropping inspiration on Snapchat? 
(Photo: Kevin Mazur/Getty Images for 42West)
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