Piero Giramonti Named GM of Capitol Music Group's Harvest Records

4:00 PM PST 02/25/2013 by Andrew Flanagan, Billboard

The label's extensive catalog of progressive rock includes Pink Floyd's "Dark Side of the Moon," ELO's eponymous debut and English punk band Wire's "Pink Flag."

Piero Giramonti joins the growing list of recent executive appointees at Capitol Music Group and its subsidiaries; the music industry veteran has been named GM of the long-standing Harvest Records. Harvest's extensive catalog of progressive rock includes Pink Floyd's Dark Side of the Moon, Electric Light Orchestra's eponymous debut and English punk band Wire's highly regarded Pink Flag.

“First and foremost, I would like to thank Steve Barnett and Michelle Jubelirer for this appointment, as their belief in the importance of a new life for Harvest is making the relaunch of this storied label a reality," said Giramonti in a release. "Harvest has always been known as the home of progressive, culturally provocative, left-of-center and ahead-of-the-curve artists, and that is the tradition we will continue as our artists and staff collectively write the next chapter in the label's history. It feels great to be back in the Capitol Tower, where I started my career in the American music business."

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Capitol described Giramonti's duties as "bringing an independent-label approach to the company; signing a select group of innovative artists and helping them achieve success, while empowering them with the freedom to pursue their artistic visions." Giramonti and Harvest will be partnering with Caroline -- which recently brought in Dominic Pandiscia to lead its efforts -- for commercial support, radio promo and licensing.

Capitol executive vp Jubelirer wrote that “Piero’s experience in the indie world," referencing Giramonti's time as president of indie Dangerbird, "as well as his years and varied résum´e within major label systems, makes him the perfect person to relaunch and lead Harvest. Piero and his team will build a label where a select roster of original, cutting-edge artists can find strong support and the best of both worlds -- the benefits of a dedicated label, as well the clout of Caroline and the Capitol Music Group.”

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Previously, Giramonti served as senior vp global marketing for Warner Brothers Records, senior vp worldwide marketing for Epic and Virgin and an international marketing executive at EMI working throughout Europe. He is a voting member of the Recording Academy and the finance chair of the Pablove Foundation.

Giramonti is the sixth senior-level executive brought in by Capitol in the past month, following Mike Harris' appointment as executive vp and GM of Caroline, Dominic Pandiscia being named president of Caroline, Ron Spaulding's elevation to senior vp sales at Capitol, Greg Thompson's appointment as executive vp of Capitol, and Todd von Mende taking the CFO seat at Capitol.

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