'Pillars of Earth' Premiere Snags 8.1 Million Viewers in Germany
COLOGNE, Germany -- In Germany, the big mini-series is official back with 8.1 million viewers tuning in to part one of the eight-hour medieval epic The Pillars of the Earth on commercial net Sat.1.
The big-budget drama -- based on Ken Follett’s bestseller and starring Mathew Macfadyen, Ian McShane, Hayley Atwell and Eddie Redmayne -- saw down stiff competition in the form of hit reality series Farmer Wants A Wife on competitor network RTL. Farmer drew 7.5 million viewers -- a strong performance but not enough to knock down Pillars.
Pillars earned a 24% all-audience market share and an even more impressive 28.5% share in the advertising-relevant 14-49 demo. Pillars was produced by Germany’s Tandem Communications together with Ridley and Tony Scott’s Scott Free and Canada’s Muse Entertainment. The series bowed in the U.S. on pay channel Starz Entertainment and on Channel 4 in the U.K. Tandem has sold out the series worldwide.
Pillars is the second big mini-series to pay off for Sat.1, which is struggling to regain ground against market leader RTL. The TV version of Iny Lorentz bestseller, Die Wanderhure (the wandering whore), was a huge success earlier this year, drawing nearly 10 million viewers on its premiere.