'Pirates' DVD sails away with U.K. Week 1 record
Sequel tops 'Potter' with 1.5 mil soldBuena Vista Home Entertainment's "Pi-rates of the Caribbean: Dead Man's Chest" has plundered the U.K. record books to become the fastest-selling DVD of all time, the company said Monday.
The second film in the trilogy, which went on sale Nov. 20, sold just short of 1.5 million copies nationwide in its first week of release, accounting for one in four DVDs purchased in the U.K. this past week.
The Johnny Depp starrer beat out the previous Week 1 sales record of 1.4 million units held by Warner Home Video's "Harry Potter and the Goblet of Fire." However, it falls short of the combined VHS/DVD record held by "Titanic," with 2.2 million sales in its first week.
BVHE said demand has been so great that it has ordered 1 million extra copies from its plant in Mexico, adding that if sales continue as they are, it believes the DVD could sell as many as 3 million copies by the end of the year.
"With the film doing so well at the boxoffice, we always hoped the DVD would prove popular," said Brian Winsor, BVHE UK marketing director. "It seems as though the appeal of Jack Sparrow and his shipmates goes on. Hopefully the extra copies coming via the Caribbean will avoid becoming booty for any 'pirates' en route and be on shelves in time for the big Christmas shopping weekend we have coming up."
The film opened at the U.K. boxoffice in July, ultimately taking in more than £50 million ($96.8 million).