'Planet 360' Rolls Into National TV Syndication (Exclusive)
UPDATED: After a summer test run in late night, the show will continue to air on TVGN through the end of this year with barter sales to local stations beginning immediately.
After a low-profile summer test run on the TV Guide Network (TVGN), Associated Television is launching the weekly one-hour entertainment news and feature show called Planet 360 into national syndication.
Associated Television International (ATI) and the Planet Hollywood Resort & Casino also announced Friday that TVGN will continue to air the show hosted by American Idol alumni Ace Young and Diana DeGarmo through the end of 2013. The show is sponsored by the distributor and airs at 3 a.m. on TVGN.
The show is shot inside the Planet Hollywood resort and casino in Las Vegas featuring topics on movies, TV (especially daytime and soaps), music, style, travel, celebrity, food and dining. Segments include DeGarmo taking a celebrity to a spa for a day while they talk about their lives and the star’s career. In another regular feature called "Geek Squad," correspondents go to events like ComicCon or discuss new technology.
KTLA’s entertainment editor Sam Rubin makes recurring visits to talk about the latest in movies and other Hollywood news.
“With Planet Hollywood’s extensive relationships in the entertainment industry and ATI’s production expertise, we have created a show that is exciting, relevant and is gaining traction,” said Robert Earl, chairman of Earl Enterprises, who is executive producing the show with co-executive producers Emma Sharratt MacEacherm and Jim Romanovich.
Romanovich, who is also president worldwide entertainment for ATI, said they considered waiting to offer a second broadcast window for the show until early next year but have elected to begin a slow rollout now instead. The show is being sold to stations on a barter-only basis (with no direct cash payments).
"The research they do has indicated they are attracting a young audience, typically viewers from 25 to 35 years of age," said Romanovich. He expects the show to air late night on weekends on local stations or during the weekend's primetime block (between 6 and 8 p.m.).
Romanovich added, "They don't have any ratings or reviews from the middle of the night airings on TVGN this summer. But they have been encouraged to move forward by the traffic it has generated at Planet Hollywood in Las Vegas, by calls they have gotten and by chatter on social media."
Since April 2010, Planet Hollywood has been owned by Caesars Entertainment Corp. (formerly Harrah’s).
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