Planet Green takes '100-Mile Challenge'

7:47 AM PST 06/05/2009 by Etan Vlessing, AP

Six-part series acquired from Passion Distribution

TORONTO -- Discovery's Planet Green channel has picked up the Canadian eco-themed food reality show "The 100-Mile Challenge" from indie producer Paperny Films.

Planet Green acquired the six-part series from U.K.-based Passion Distribution after it bowed on Food Network Canada this summer. The factual series follows six Canadian families as they forego mass-packaged food for ingredients grown within a 100-mile radius for 100 days.

The U.K. distributor, which acquired the international rights to "The 100-Mile Challenge" at MIP-TV, also has format deals for France, Benelux and Asia.

Passion Distribution CEO Sally Miles said format sales into more built-up European urban markets will likely be cut down to a 25-mile diet challenge.

"100-Mile Challenge" is executive produced by David Paperny and Cal Shumiatcher and hosted by James MacKinnon and Alisa Smith, on whose book "100-Mile Diet" the TV series is based.
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