Planet Green takes '100-Mile Challenge'
Six-part series acquired from Passion Distribution
Planet Green acquired the six-part series from U.K.-based Passion Distribution after it bowed on Food Network Canada this summer. The factual series follows six Canadian families as they forego mass-packaged food for ingredients grown within a 100-mile radius for 100 days.
The U.K. distributor, which acquired the international rights to "The 100-Mile Challenge" at MIP-TV, also has format deals for France, Benelux and Asia.
Passion Distribution CEO Sally Miles said format sales into more built-up European urban markets will likely be cut down to a 25-mile diet challenge.
"100-Mile Challenge" is executive produced by David Paperny and Cal Shumiatcher and hosted by James MacKinnon and Alisa Smith, on whose book "100-Mile Diet" the TV series is based.