'Pocoyize' app for iPhone unveiled

Based on pre-school animated series "Pocoyo"

MADRID - Following the online success of the "Pocoyize" feature, which allows users to create personalized Pocoyo-style avatars, entertainment brand specialists Zinkia Entertainment has unveiled a 'Pocoyize' application for iPhones, which is now available from the gallery at Apple Store.

Users can design their own character by accessing the micro website www.pocoyize.com, where different options allow users to define features and style, including World Cup football shirts from each participating country. Completed creations can be used as iPhone profile pictures, sent to friends or posted on social networking sites such as Facebook.

According to Zinkia, more than 6 million characters have been Pocoyized via the application, which is available in English, French, German, Italian, Japanese, Portuguese and Spanish.
 
"Pocoyo is strong both visually and technologically, making it the perfect choice for all iPhone users," said Fernando de Miguel, Zinkia's managing director. "We're convinced that the iPhone App will significantly expand this reach to millions more worldwide.'
 
"Pocoyo" is a pre-school animated series, co-produced by Zinkia and ITV Studios Global Entertainment, now airing seven days a week on Nick Jr., Nickelodeon's 24-hour commercial-free, educational preschool network in the US.
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