Gimmick Alert: New Hollywood Bar to Sell $500 Milkshake Topped With Swarovski Ring
Nightlife spot The Powder Room, opening Nov. 22, believes its clientele will buy in to the over-the-top slurp 'n' splurge.
When you order a milkshake, it's typically topped with whipped cream -- but what about a crystal ring? New bar The Powder Room, set to bow Nov. 22 along Hollywood’s Cahuenga corridor, is out to attract attention with a post-recession concoction bearing a $500 price tag.
Created by award-winning mixologist Adrianne Biggs (Providence), the spiked shake, listed on the menu as "The Velvet Goldmine," will contain premium liquors, rich Belgian chocolate and edible gold. A Swarovski Crystal ring, currently retailing for $190, also will top the drink as an added bonus for bar guests to take home.
"I was looking toward creating a special memory for the customer," says Powder Room owner John Arakaki. "I feel the Velvet Goldmine is perfect for bachelorette parties or a special occasion where the recipient gets a beautiful Swarovski Nirvana ring to take home with them as a keepsake memory of the event as the highlighted garnish item of our over-the-top spiked shake."
According to Arakaki, the recipe for the pricey milkshake is still being perfected. Other shakes on the menu are just as over-the-top creatively, if not financially. They include "Strawberry Fields," a blend of strawberry cream vodka, fresh strawberry puree, brandy, shortcake cookies and tapioca pudding, as well as the "Steel Magnolia," a vodka-based libation blended with red velvet cake, vodka-soaked cherries, crushed salted pretzels, cream cheese frosting and vanilla ice cream, topped with cream cheese whipped cream.