Fashion

Power Shopping: L.A.'s Hottest New Boutiques

Celeb-favored Alternative Apparel and Kelly Wearstler's soon-to-debut shop are among the city's new chic destinations.
Toby Canham/Getty Images

The stylish city gains more shopping momentum with fresh spots from celeb-favored Alternative Apparel and interior design maven Kelly Wearstler, sure to entice all types of fashion-savvy consumers.

From casual to chic, and all that’s in between, here is what is on THR’s spotlight for up-and-coming hot shopping destinations.

Tribute El Nat Boutique-This hidden treasure on Santa Monica’s casual-yet-cool Montana Ave. carries over 90 well-known and under-the radar designers. At the recently opened shop, consumers can expect to find a mix of high and low, from designers such as Inhabit, Rozae Nichols, Brochu Walker, actress Sienna Miller’s Twenty8Twelve, Brochu Walker, Earnest Sewn and more. (1230 Montana Ave. #104, 310 395-5796).


Alternative Apparel-Celebrities such as Justin Timberlake, Hart of Dixie’s Rachel Bilson, Jennifer Aniston have all been spotted in comfortable and basic wares by the wallet-friendly line. Their casual and comfy men’s and women’s tees, hoodies and tanks are the epitome of effortless California cool, so it’s no surprise that the location of their flagship L.A. store recently opened on trendy-yet-relaxed Abbot Kinney in Venice. (1337 Abbot Kinney Boulevard, 310 482-3316).

Kelly Wearstler Boutique-Bravo’s Top Design judge Wearstler has already made her mark as an outlandish interior designer (she is the founder of L.A. interior design firm Kelly Wearstler Interior Design and creative eye for Viceroy hotels across the U.S.), and she recently brought her design aesthetic to the runway for with a fall 2011 ready-to-wear collection of clothing and accessories. While her new line was only available at Bergdorf Goodman, Wearstler is set to open her flagship L.A. shop on Melrose Ave. within weeks. Expect to find pieces reminiscent of her over-the-top furnishings (which will also be sold in the store), in bright colors, bold textures and sculpted silhouettes. (8440 Melrose Ave., 323 894-7880).

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