PPI, Greedy Prods. Launching 'Electric Playground' on ABC Stations
TV distribution company PPI Releasing and Greedy Prods. on Monday announced the U.S. fourth-quarter launch of the program The Electric Playground on the ABC-owned television stations in New York, Los Angeles, Chicago, Philadelphia, Raleigh, Fresno and Flint as well as stations from the Hearst, Hubbard, McGraw-Hill, Newport and Scripps groups.
Additionally, on the heels of MIPCOM 2010, PPI announced the launch of the show in Australia on the Sci Fi Channel beginning in December.
Playground is a daily half-hour entertainment news series covering all things popular culture, including movies, TV, videogames, music, comics, collectibles, gadgets, mobile apps and devices.
The companies said that Playground -- which has been on the air since 1997, including airing on such networks as G4 and its Canadian counterpart as well as Canada's Citytv -- will be delivered by state-of-the-art file transfer technology to make the series available in multiple formats on a day-and-date basis around the globe.
PPI has introduced the series in the U.S. as four quarterly Holiday Buying Guides beginning in fourth-quarter 2010, followed by a weekly hour in 2011 and a strip in 2012.