PPI to syndicate 'Steven and Chris'
Canadian daytime talk show received Season 4 orderTORONTO -- PPI Releasing is to syndicate the Canadian daytime talker "Steven and Chris" stateside after it received a fourth season greenlight from the Canadian Broadcasting Corp.
The deal marks the latest Canadian-originated series to find a U.S. home via the syndicating efforts of PPI and parent-Program Partners, including "Corner Gas" and "Degrassi: The Next Generation."
The Steven Sabados and Chris Hyndman-hosted lifestyle series from CBC Television was canceled last year as the public broadcaster dealt with a production cash squeeze.
But the CBC revived the series for a third season, and now plans a fourth season in partnership with PPI Releasing.
The upcoming season, to be shot in HD, will include a spinoff multiplatform program "Better Choice Challenge," where TV viewers improve their lifestyles via a social networking component developed by the CBC.
Additionally, PPI and CBC will supply TV stations with tailored short-form content to help drive local spot sales across the broadcast, online and mobile platforms.
PPI plans a phased roll-out of "Steve and Chris" starting in fall 2010.