Pret-a-Reporter

Prabal Gurung Debuts Lane Bryant Collaboration

Courtesy of Lane Bryant

The plus-size collection got its first close-up in Vogue.

Plus-size fashion has added a new champion to its ranks with Prabal Gurung’s debut Lane Bryant Collection.

Set to hit select boutiques and go online Feb. 27, the collection was first revealed in a two-page ad in the March issue of Vogue and on Vogue.com, starring model Ashley Graham (who also graced the cover of the same issue), and shot by iconic photography duo Inez and Vinoodh.

“I am grateful to the Lane Bryant team for giving us the opportunity to create beautiful clothes that celebrate women who inspire us,” said the Singapore-born designer in an official statement. “Our goal has always been to create a luxury brand with soul, and inclusion is inherent to this ideal.” He follows in the footsteps of past collaborators including Christian Siriano, Lela Rose, Sophie Theallet and Isabel Toledo.

The 22-piece collection, available in sizes 10-28, offers standouts includeing a jumpsuit, full skirts and dresses in an array of floral prints and color-blocking. Gurung, who launched his namesake line in 2009, turned to hashtag #ThisBody as his inspiration for the collection, which ranges from $38 to $398.

The collection comes on the heels of Gurung’s feminist-inspired fall presentation during New York Fashion Week, which featured several larger-size models and was inspired in part by the energy he experienced at the Women's March in New York City in January.

Sounds like women of all sizes have a new hero.

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