Prada Boards the See-Now, Buy-Now Model
Two bags from the fashion house's fall 2016 show will be available for purchase on Friday.
As the debate on the "see now, buy now, wear now" model rages on, it looks like we know where Prada stands on that front. The Italian fashion house debuted two bags during its fall 2016 runway show on Thursday, and starting Friday, they can be yours, too.
The two bags available are called the Pionniere, a rounded shape featuring brass details, and the Cahier, which is designed with Saffiano leather and decorated with bronze metals.
Both bags will be available at Prada stores in Milan, Paris, London and New York, as well as online. The Pionniere will retail for $1,940 and the Cahier for $2,660.
Prada is among a number of fashion labels joining in on the in-season trend. Rebecca Minkoff, Misha Nonoo, Thakoon, Tommy Hilfiger, Tom Ford and Burberry, to name a few, are experimenting with the method that's been highly discussed as of late.
But not everyone is on board, though. Fashion houses in Paris — Dior, Chanel and Lanvin included — as well as Kering president Francois Pinault (who owns Gucci and Balenciaga) most recently expressed that they will be sticking with the current system.
The Cahier bag (Photo: Courtesy of Prada)
The Pionniere bag (Photo: Courtesy of Prada)