Pre-Olympics schedule unveiled
Media consortium sets programs across 12 networksTORONTO -- The Canadian media consortium for the 2010 Olympic Games from Vancouver/Whistler on Monday unveiled its pre-Olympics schedule across 12 networks, starting with a Canadian athletes magazine show.
The launch Monday night of the weekly profile show "Vers Vancouver 2010," on RDS, the French-language sports channel, launches a pre-Olympics programming blitz on the main CTV network, the Rogers Sportsnet and The Sports Network cable sports channels, and additional sports channels including RDS, RIS Info Sports, Outdoor Life Network and the NHL Network TV.
Other domestic TV channels to feature pre-Olympics fare include OMNI, APTN, Discovery Channel, Bravo, V and the rebranded French network TQS in Quebec.
The TV consortium, led by CTV and Rogers Communications, will air in all 10 shows centering on ice hockey, the Olympic event likely to garner the most domestic audience attention during the upcoming Winter Games in Canada.
These include the six-part doc series "Hockey Powers," which will profile the top six international hockey nations, including the long-standing rivalry between the Canadian and American women's hockey teams.
CTV and Rogers in 2005 secured the Canadian rights to broadcast the Olympic Games in 2010 and 2012 with a $153 million bid.