'Always' Pre-sells to Pony Canyon

9:44 AM PDT 10/9/2011 by Lee Hyo-won

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Courtesy of BIFF

Sale of BIFF's opening night film kicks off Asian Film Market.

BUSAN, South Korea -- The South Korean melodrama that opened BIFF has been pre-sold to Japan’s Pony Canyon, the film’s local distributor Showbox/Mediaplex said Sunday.

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Always, directed by Song Il-gon, is a romance about a former boxer and young woman losing her sight starring the country’s top stars: So Ji-sub, who has a solid fan base in Asia and Han Hyo-joo, who has swept awards for her role in the TV series Dong-Yi.

The film is the sixth feature by Song, who debuted with the Venice-winning Flower Island. He was the first Korean filmmaker to win an award at the Cannes Film Festival with the short Picnic.