Premiere acquires Creation Club
Geman pay TV outfit buys promo producerCOLOGNE, Germany -- German pay TV operation Premiere has acquired production outfit Creation Club from Constantin Medien for an undisclosed price.
Creation, which specializes in the production of ads, promotional spots and formats, already does the bulk of its business for Premiere. The deal is part of an overall plan by Premiere to do on-air promotional activities in-house.
News Corp. is Premiere's largest single shareholder and driving force. The German pay TV group will re-brand as Sky Deutschland next month and is launching a national campaign to accompany the name change.