Prend joins Anchor Bay

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Veteran home entertainment marketer Gordon Prend has been named senior vp of worldwide marketing at Anchor Bay Entertainment, the home video arm of Starz Media. Prend will be based at the company's Burbank, Calif., headquarters and will report directly to Anchor Bay Entertainment president Bill Clark.

Prend previously held senior marketing positions at Universal Studios Home Entertainment, Warner Home Video and Buena Vista Home Entertainment (now Walt Disney Studios Home Entertainment). He was DVD marketing director at Warner during the format's 1997 launch.

Most recently Prend was senior vp at First Look Home Entertainment, as well as a strategic consultant for several major home entertainment companies.

Clark praised Prend's "marketing and leadership skills in the complicated and highly volatile business of home entertainment."

While headquartered in the United States, Anchor Bay Entertainment also has offices and direct distribution, sales and marketing operations in Canada, Australia and the United Kingdom. Anchor Bay handles home entertainment releases for Starz's original productions, as well as movie studio Overture Films.

The division is coming off a successful holiday season that saw strong sales for a variety of titles, including the horror features "Hatchet," "Evil Dead" and "Halloween"; "Eddie Murphy's Delirious," U.K. comic Omid Djalili's "No Agenda," the Australian launch of "Wow! Wow! Wubbzy!" and several fitness releases.
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