Prime Focus Starts Construction on NYC Expansion


Construction is underway on postproduction company Prime Focus' new 13,300 sq. ft. studio at 345 Hudson St. in New York's West Village, which is slated to open in early summer.

With a focus on the New York advertising, broadcast, content services and feature film market, the new facility -- roughly double the size of Prime Focus' current New York space -- will include a stereo 3D enabled digital intermediate theater, as well as editing, sound and VFX capabilities.

It will also serve as a New York hub for View-D, Prime Focus' proprietary 3D conversion process used on Clash of the Titans and more recently The Chronicles of Narnia: Voyage of the Dawn Treader.

Conversion work as accomplished for features is often out of reach for TV products due to cost and schedules, so Prime Focus has been working on a new conversion pipeline aimed at broadcast applications. Anthony Matt, who serves as joint managing director in New York with Mary Martin, told The Hollywood Reporter that the TV pipeline is not being developed in New York. He said the Gotham base will house roughly eight staffers dedicated to conversion projects, and most of that work would be sent to Prime Focus' offices in Los Angeles, London and headquarters in India.

In total, Matt expects the staff to grow from roughly 23 to nearly 50 employees in New York. The facility recently hired colorist Eric Alvarado (Spike Lee's If God Is Willing Da Creek Don't Rise).

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