Pret-a-Reporter

"Prince George Effect" Leads to Skyrocketing Baby Croc Sales

AP Images
Kate Middleton and Prince George

Like mother, like son.

Move over, North West. It looks like Prince George just might take the crown when it comes to being the most influential trendsetting tot.

Since being photographed in a pair of navy Crocband Clogs at a charity polo match on June 14, Amazon.co.uk reported that sales of the hot style have increased "1,500 percent." The 1-year-old style-maker paired the $54 shoes with a matching Olivier Baby and Kids cashmere cardigan and Mayoral shorts for a perfectly preppy ensemble.

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Like his stylish mother, Kate Middleton, it appears that George, too, has the power to cause selloutsDaniel Silverfield, who heads up Amazon UK's vendor management for footwear and accessories, told WWD, “Once again, Prince George proves there’s no age limit on being a fashion icon."

But let's be frank — with cheeks that chubby and a smile that huge, who wouldn't want their kid to take after the royal?

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