Prince's 'Purple Rain' Expanding in Theaters Thanks to Fan Demand
Warner Bros. and AMC Theatres first returned the movie to the big screen last weekend after the performer's death.
Prince's Purple Rain will expand into more than 200 AMC theaters on Friday as grieving fans continue to look for ways to celebrate his life and career.
Last weekend, following Prince's death on April 21, Warner Bros. and AMC Theatres booked the the quasi-autobiographical rock musical in 87 AMC locations across the U.S.
While Warners isn't disclosing grosses, AMC insiders say the movie had the highest percentage of sold-out shows of any title playing in those 87 cinemas.
On Friday, Purple Rain will be playing in a total of 212 AMC theaters, more than half of the circuit's total count.
Marking Prince's first film, Purple Rain was originally released in July 1984 on its way to becoming a cult classic. The story centers on a rising young musician who must cope with a rival singer, a burgeoning romance and troubles with his own band.