Princess Beatrice is creating headlines yet again with what she's wearing on her head.
The royal, who caused an internet explosion after wearing an eccentric Phillip Treacy hat to the Royal Wedding, stepped out in yet another unique creation at the Investec Derby horse races in Epson, England.
Joined by her sister, Princess Eugenie, the Duke and Duchess of Cambridge William and Kate, Princes Harry, Andrew, Phillip and the Queen, Beatrice sported a white and ivory floral fascinator to the annual derby June 4.
So far, Beatrice has taken the attention in stride. And even used it to do good.
The Princess' wedding topper, which was recently sold for over $130,000 on eBay in a 10-day auction benefiting UNICEF UK and Children in Crisis, spawned a "Princess Beatrice's ridiculous Royal Wedding hat" Facebook group that got over 144,000 likes.
"I've been amazed by the amount of attention the hat has attracted," she wrote on the auction posting. "It's a wonderful opportunity to raise as much money as possible for two fantastic charities."
And while no page has been created yet for her new head adornment, people took to twitter to comment on the new look.
"Princess Beatrice wears the ugliest hats I've ever seen in my life." wrote one. While another put it simply: "I'm no fan of what's on Princess Beatrice's head."