Brian Grazer, Shonda Rhimes, Christopher Nolan Among Speakers at Produced By Conference

4:35 PM PST 04/26/2012 by Alex Ben Block

The fourth annual event presented by the Producers Guild of America takes place June 8-10 at Sony Studios in Culver City.

Academy Award-winning producer Brian Grazer, Grey’s Anatomy creator Shonda Rhimes, Batman director Christopher Nolan, HDTV’s Mark Cuban, Lionsgate vice chairman Michael Burns, attorney John Zifren, producer Larry Gordon, Cinedigm’s Chris McGurk and PGA president Hawk Koch are among those who will be participating in discussions during the fourth annual Produced By Conference from June 8 to June 10.

This year, the popular conference will be held at Sony Pictures Studios in Culver City. Online registration opens April 30. Below is a list of the events and conferences announced Thursday by the Producer’s Guild of America.

PASSION PROJECTS: MAKING FILMS EVERYONE SAYS WILL NEVER GET MADE

Grazer (A Beautiful Mind, Apollo 13, American Gangster) and Peter Berg (Battleship, Hancock, Friday Night Lights) discuss how a producer convinces a studio – and ultimately, an audience – to take a risk on an unconventional or challenging story and how to stake out your own creative ground between “tentpole” productions. 

TV’S “MEGA PRODUCERS”: STORYTELLING ACROSS MULTIPLE SERIES AND NETWORKS

Rhimes (Grey’s Anatomy, Private Practice, Scandal), SallyAnn Salsano (Jersey Shore, Repo Games, Nail Files) and Bill Lawrence (Cougar Town, Scrubs, Spin City) talk with moderator Rob Kenneally (television agent, CAA) about  their everyday “day” and the tools, hiring decisions and pitch styles they use for creating legacy content.

A CONVERSATION WITH CHRISTOPHER NOLAN AND EMMA THOMAS (SPONSORED BY KODAK)

Nolan and Emma Thomas talk with moderator and PGA national executive director Vance Van Petten about the creative demands involved in producing such groundbreaking films as Memento, The Prestige, The Dark Knight and Inception.

MEDIA DISRUPTION: THE FUTURE OF CONTENT AND DISTRIBUTION                                                

AXS TV from Cuban’s HDTV, Ryan Seacrest Productions, AEG and CAA have made it clear that the old models of production and distribution are not long for this world. In this conversation, Cuban discusses what developments might be looming on the horizon -- and who should be worried about them.

KICKSTART YOURSELF: GETTING INDEPENDENT FILMS MADE

Rick Allen (CEO, SnagFilms) moderates a discussion with Sarah Green (The Tree of Life), Grant Heslov (The Ides of March) and Lynette Howell (Blue Valentine) examining how independent producers and projects are blazing new trails and proposing new business models driven by the rapidly evolving infrastructure of financing and distribution.

THE NEW NETWORKS: THE FUTURE OF ORIGINAL PROGRAMMING                                                   

Robert Kyncl (global head of content partnerships, Google/YouTube), Ross Levinsohn (executive vp global head of media, Yahoo), Ted Sarandos (chief content officer, Netflix), Andy Forssell (senior vp content, Hulu) and moderator Allen DeBevoise (chairman and CEO, Machinima) examine how companies that provide programming via streaming video and video-on-demand now operate as creators and studios.

NEW REALITIES IN TV: CURRENT TRENDS IN NONFICTION PROGRAMMING

Lacey Rose, senior television writer for The Hollywood Reporter, moderates a discussion with Ryan Seacrest Productions CEO Adam Sher (Shahs of Sunset), Charlie Corwin (Inkmaster), Arthur Smith (Hell's Kitchen) and Andrew Adashek (television creative partnerships, Twitter) about how the models for alternative programming are growing more diverse and ambitious and how social media has rearranged the production landscape.

MARKETING INNOVATION: FINDING AND KEEPING YOUR AUDIENCE

President of Sony Digital Marketing Dwight Caines (The Amazing Spider-Man), president of Insurge Pictures and Paramount Digital Amy Powell (Paranormal Activity), Troy Carter (Founder and CEO, Atom Factory) and Steve Tihanyi (general director of branded entertainment and marketing alliances, General Motors) talk with moderator Anthony Batt (president, Katalyst) about new marketing technologies – from traditional studio prints and advertising spends to microbudgeted indies’ guerilla marketing, celebrity and brand integration and social media – and how a savvy producer can put those tools to work.

FRANCHISE BUILDING: CREATING AND SUSTAINING STUDIO TENTPOLES

Successful franchises have become the holy grail of the studio film business. Moderator Kevin McCormick (The Lucky One) joins Debra Martin Chase (Sparkle), Lorenzo Di Bonaventura (Transformers), Nina Jacobson (The Hunger Games) and Todd Phillips (The Hangover) for a look beyond the box-office numbers at what it takes to franchise your production.

LIONSGATE RISING: A CONVERSATION WITH MICHAEL BURNS

In this conversation moderated by PBC co-chair Gary Lucchesi (The Lincoln Lawyer), Lionsgate vice chairman Michael Burns discusses the studio’s incredible growth as well as its unique approach to content, distribution and creative relationships with producers.

TODAY’S HIT BUSINESS: A CONVERSATION WITH MARK GORDON

What does it take in today’s crowded market to launch a standout show, refresh a renewed series or produce a movie or franchise to critical and commercial success? Moderator David Picker (board member, PGA, and chair emeritus, PGA East) talks with PGA president Mark Gordon (Grey’s Anatomy) about his time-tested rationale behind what makes a hit in the current Golden Age of television and how well-produced movies connect with new audiences.

HOW TO GET HIRED ON A TV PRODUCING TEAM

In this “interview technique clinic,” John Ziffren (The Larry Sanders Show) leads Ed Lammi (executive vp production, Sony Pictures Television), Janet Carol Norton (television agent, ICM), Susanne Daniels (strategic adviser, OWN) and Van Petten in a discussion about the skills and preparation producers need when looking for a job.

GAME CHANGERS: WHERE MOVIES SHOULD BE GOING

Certain films spark a new direction in moviemaking. Michael Shamberg (Pulp Fiction) talks with Cean Chaffin (The Girl With the Dragon Tattoo), Michael De Luca (Moneyball), Mark Johnson (The Notebook) and Doug Wick (Gladiator) about the key elements of a game-changing film and how producers are reinventing commercial filmmaking.

THE MILLION-CHANNEL UNIVERSE: CREATING POPULAR ENTERTAINMENT IN THE YOUTUBE AGE (SPONSORED BY YOUTUBE)

The explosion of social media has made it possible for anyone to create a channel on the Internet, and Tim Shey (director, YouTube Next Lab) examines how to grow audiences of scale and sustainable businesses that can succeed and build hits and brands online.

SMALL WORLD: THE CHALLENGES OF GLOBAL PRODUCTION (SPONSORED BY RALEIGH STUDIOS)

Moderator William Stuart (co-chairman, PGA international committee) takes a deep dive into the evolving world of global production with Ashok Amritraj (chairman and CEO, Hyde Park Entertainment), Graham King (Hugo), Jon Jashni (president and chief creative officer, Legendary Pictures) and Walter Parkes (Men in Black 3) in a probing discussion about what it takes to be a storyteller on the world stage.

THE COMPLETE PACKAGE: MAKING MOVIES IN THE STUDIO SYSTEM

PBC co-chair and moderator Tracey Edmonds (Jumping the Broom) talks with Barry Mendel (Bridesmaids), Will Packer (Think Like a Man), Christina Steinberg (Rise of the Guardians) and Scott Stuber (Battleship) about getting a motion picture greenlighted, the dealmaking process and how the interconnected dynamics of distribution, marketing and merchandising affect closing a deal.

NO EXCUSES! WITH LAWRENCE GORDON                                                                                                      

Legendary producer Lawrence Gordon (Die Hard) returns to the stage for his always-popular presence at the PBC to deliver insight into the nature of producing and working in Hollywood with his trademark candidness and humor. No press allowed.

GREENING SCREENS: SUSTAINABILITY & INNOVATION

PGA president Hawk Koch (Wayne’s World) moderates a session revealing how PGA green initiatives, in collaboration with the six major studios, are leading the entertainment industry forward in the reduction of carbon emissions. Find out how going green can save your production money.

ON THE LOT AND IN THE CLOUD: BRINGING YOUR TEAM TOGETHER AT SONY (SPONSORED BY SONY PICTURES STUDIOS & SONY PICTURES TECHNOLOGIES)

Charles Falcetti (executive vp production services, Sony Pictures Studios) presents Sony Pictures Studios’ all-inclusive services, including incentive plans and rebates on bundled services. John Vickery (Sony Pictures Technologies) will then share how Sony has been building tools to drive file-based digital production and postproduction and how the company is working to join all elements in the cloud as “media cloud services” and make them available to professionals industrywide.

GLOBAL PRODUCTION INCENTIVES: AROUND THE WORLD IN 75 MINUTES (SPONSORED BY ENTERTAINMENT PARTNERS)

Entertainment Partners executives John Hadity (executive vp financial solutions) and Joe Chianese (senior vp tax, business development and production planning) discuss domestic and international production incentives, including which areas are most active and which are being affected by legislative changes.

CLOUD PRODUCTION: REAL-WORLD STORIES OF PRODUCING IN THE CLOUD (SPONSORED BY SCENIOS)

Five-time Emmy winner Jeff Wurtz (Inside the Actors Studio), Hunter Gray (Another Earth) and moderator Mark Davis (CEO, Scenios) cut through the clutter to examine three real-world examples of the cloud being used in production.

BEST OF BOTH WORLDS: WORKING WITH THE NEW SAG-AFTRA (SPONSORED BY SAG-AFTRA & SAGINDIE)

Now that there is one performers union, producers will find it even easier to become union signatories. SAG-AFTRA co-presidents Roberta Reardon and Ken Howard join David White (national executive director, SAG-AFTRA), Joan Halpern Weise (co-assistant national executive director, contracts, SAG-AFTRA), Ray Rodriguez (co-assistant national executive director, contracts, SAG-AFTRA) and Darren Michele Gibson (director, SAGIndie) in a discussion about hiring union talent and the contractual obligations that come with using professional performers. The panel also will address the positive impact these factors can have on distribution opportunities and review the unique, budget-boosting “diversity in casting” incentives available to producers under SAG-AFTRA’s low-budget and independent agreements.

SMART CONTENT AND CONSUMERS: NEW CONSUMPTION TRENDS (SPONSORED BY PACKETVIDEO CORP.)

Explore trends in online media services and content delivery with Jim Rondinelli (senior vp corporate development, PacketVideo) and discuss how technology like the connected digital home, sharing capabilities, social media and online content consumption is reaching average consumers.

HOW MUSIC HELPS TELL YOUR STORY: MUSIC SUPERVISOR & PRODUCER PARTNERSHIPS (SPONSORED BY THE GUILD OF MUSIC SUPERVISORS)

Dondi Bastone (The Descendants), Jim Burke (Descendants), Liza Richardson (Friday Night Lights) and Jason Katims (Parenthood) explore how producers convey the abstract qualities of tone and feeling through music and how music supervisors translate it all into a compelling soundtrack.

AS SEEN ON(LINE) TV: PRODUCING FOR AN ON-DEMAND WORLD (SPONSORED BY HULU)

JD Walsh and Hagai Shaham, the respective creator and executive producer of Hulu’s first original scripted series, Battleground, discuss their experience developing and producing the show for Hulu. Together with Hulu head of development Charlotte Koh, they will share valuable insight into how the on-demand digital distribution model encourages greater creative ambition.

DIGITAL CINEMA: ARMAGEDDON FOR OLD-TIME THINKERS (SPONSORED BY CINEDIGM)

Led by Chris McGurk (chairman and CEO, Cinedigm), this in-depth and candid discussion involving agents, producers, exhibition leaders and financiers addresses the new business and distribution models digital cinema has created for feature films and documentaries.

VISUAL EFFECTS: NEXT-GENERATION STORYTELLING (SPONSORED BY DREAMWORKS ANIMATION)

DreamWorks Animation leads a discussion with feature and visual effects producers about how their collaborative process makes possible some of the most extraordinary stories and images.

A full list of speakers and exhibitors is at ProducedByConference.com.

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