'Project Greenlight' Expands with Digital Studio
The producers behind the HBO reality series have launched Project Greenlight Digital Studios with a new competition called 'Get the Greenlight.'
Sunday night might have marked the end of Project Greenlight's fourth season on HBO, but the TV series will live on with the launch of Project Greenlight Digital Studios, a new initiative from Adaptive Studios that will introduce new year-round filmmaking competitions.
Over the next several months, Project Greenlight Digital Studios, which Adaptive created with producing partners Pearl Street FIlms and Miramax, will announce new contests, original content and promotions around its community of fans.
The first contest will be Get the Greenlight, which will award $25,000 to the winner to produce an original digital series. The contest is accepting entries now through Nov. 25, then finalists will pitch their ideas to the Project Greenlight Digital Studios community, Hollywood judges and digital media influencers. Also on deck is an online competition set for early 2016 co-hosted by Issa Rae's ColorCreative TV that will seek to find an emerging diverse writer to develop and produce a digital series anthology.
Project Greenlight Digital Studios has also announced a slate of original series from filmmakers including Arkasha Stevenson and duo Jahmela Biggs and Desmond Faison. Several of the finalists from season four of Project Greenlight on HBO, including the Sorbonne siblings and Adriano Valentini, will also create programming.
"After the success of Project Greenlight, we wanted to grow the brand by making it more interactive and accessible to a wider audience," said Adaptive Studios vp digital video Brittany Turner. "Our mandate is simple: to discover exciting new creative talent and empower them to realize their vision."
Project Greenlight, from executive producers Matt Damon and Ben Affleck, aired for two seasons on HBO beginning in 2003 before moving to Bravo for a third season. HBO revived the series earlier this year, bringing back Damon and Affleck for a new season that followed winner Jason Mann as he used his $3 million winnings to make a movie for the cable network.
"Through our partnership with Facebook, this past season's Project Greenlight director contest was the largest, most successful video contest ever created," said Adaptive Studios CEO and co-founder Perrin Chiles. "We were blown away by the videos submitted and felt there were a myriad of opportunities we could provide emerging talent across a wide variety of initiatives."