ProSieben holds door open for Fem.com

Acquires Web portal from Feeem Media

COLOGNE, Germany -- ProSiebenSat.1 has added women's focused portal Fem.com to its rapidly growing Internet portfolio.

ProSieben bought out the portal from Feeem Media. The broadcaster hopes to use the site to synergize with its feminine-leaning shows like the Heidi Klum-hosted reality hit "Germany's Next Top Model."

Fem.com and ProSieben said the portal, which has 18 million unique users in Germany, is set to launch in further European territories this year.
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