ProSiebenSat.1 Renews 'The Voice' for Second Season in Germany
COLOGNE, Germany - German broadcasting giant ProSiebenSat.1 has renewed the hit casting show The Voice of Germany for a second season after the local version of the Dutch format boosted ratings on the group's two flagship channels: Pro7 and Sat.1.
The German version of The Voice, which features a jury of local pop stars including 80s new wave diva Nena (99 Red Balloons), has scored up to 30 percent market share in the key 14-49 demographic.
Increased competition from market leader RTL in the form of the German version of Pop Idol and the local take on I'm A Celebrity…Get Me Out of Here! has cut into ratings for The Voice.
Recent shows drew under 3 million viewer with a market share in 14-29 of below 20 percent.