Public: 'Enemy' not No. 1

Empty

NBC's keystone new fall series "My Own Worst Enemy" got off to a middling start Monday night, with a mild opening that could be considered a disappointment for the network given the large amount of promotion devoted to the show.

"Enemy" (7.3 million viewers, 3.0 national adults 18-49 rating and an 8 share, according to Nielsen Media Research) placed second in the 10 p.m. hour, losing 30% of its "Heroes" lead-in, but was up from the season premiere of "Life" in the slot a couple weeks ago.

The "Enemy" rating is considered workable, but the show will now have to fight uphill to build an audience and avoid postpremiere declines in the coming weeks.

Thankfully for NBC, "Heroes" (8.9 million, 4.3/10) finally halted its slide down the mountain, bouncing 8% this week. "Chuck" (6.2 million, 2.4/6) also improved slightly from last week's number.

NBC tied ABC for second for the evening, with CBS again coming in first. "The Big Bang Theory" (9.3 million, 3.6/10) and "How I Met Your Mother" (9.3 million, 3.9/10) were down slightly. Yet the night's highest-rated show, "Two and a Half Men" (14.7 million, 5.3/12), and "Worst Week" (9.8 million, 3.2/7) enjoyed slight gains.

In third, Fox's NLCS Game 4 (7.3 million, 2.5/6, according to time zone-adjusted fast nationals) put the network behind most competitors for the evening. (partialdiff)
comments powered by Disqus